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Keith Tay

Keith Tay

Founder | Thought Leader | Leadership Coach

Keith Tay is a leadership coach and thought leader whose work sits at the intersection of purpose, performance, and people. Trained in Mechanical Engineering and Theological Studies, he integrates systems thinking with a deep understanding of human formation to help leaders and teams grow with clarity and conviction.

Across startups, social enterprises, and education, Keith has coached founders, executives, and emerging leaders to design healthier cultures, align strategy with purpose, and build habits that scale impact sustainably.

He is passionate about bridging leadership, work, and spirituality—helping individuals lead from the inside out and organizations flourish with integrity and excellence.

Professional Experience

  1. 2024

    Director & Co-Founder, Zera International School

  2. 2022

    Managing Director, New Orange Sdn Bhd

  3. 2019

    Founder, echtventure

  4. 2019

    Co-Founder, Autrui Global

  5. 2004

    Co-Founder, Collective Global

Credentials & Certifications

  • Certified Scrum Master, Scrum Alliance (2025)
  • Design Thinking Practitioner, Monash University (2023)
  • Certified Coach Model, Optimyze Asia Plt (2022)

Areas of Specialization

Leadership DevelopmentPurposeful LivingTeam DynamicsEnneagram ProfilingPublic Speaking