Keith Tay is a leadership coach and thought leader whose work sits at the intersection of purpose, performance, and people. Trained in Mechanical Engineering and Theological Studies, he integrates systems thinking with a deep understanding of human formation to help leaders and teams grow with clarity and conviction.
Across startups, social enterprises, and education, Keith has coached founders, executives, and emerging leaders to design healthier cultures, align strategy with purpose, and build habits that scale impact sustainably.
He is passionate about bridging leadership, work, and spirituality—helping individuals lead from the inside out and organizations flourish with integrity and excellence.
Professional Experience
2024
Director & Co-Founder, Zera International School
2022
Managing Director, New Orange Sdn Bhd
2019
Founder, echtventure
2019
Co-Founder, Autrui Global
2004
Co-Founder, Collective Global
Credentials & Certifications
- Certified Scrum Master, Scrum Alliance (2025)
- Design Thinking Practitioner, Monash University (2023)
- Certified Coach Model, Optimyze Asia Plt (2022)



